The operator
An operator who builds software, not a developer who studied business.
The best person to build accounting software is an accountant, not a software developer. For thirty years that was impractical — the technical barrier was too high. Agentic AI has collapsed that barrier. What is scarce now is knowing, in detail, what actually needs to be built.
Gary Aitchison — Founder & Development Lead
Now
He leads AI-native platform builds for business operators — thirty years of putting software into real businesses, now directing AI that writes the code. A development lead, not a programmer. Same philosophy, exponentially better tools.
When Gary says he understands your operational problem, he means it. He has run businesses, not observed them. The software fits because it starts from your workflow, not from a feature checklist.
Gary personally leads every engagement. The review in every Brief is his. Anyone who joins the team is chosen by him. This is not AI pretending to be a service.